15 dic. 2010


 Jesus Luz opened the shooting of Not Alone the film in Madrid. Jesus —known DJ and model who was linked romantically with Madonna— debuted in the acting world sharing the stage with actor Roger Berruezo and Supermartxé promoter, Nano Barea, who made a cameo. The filming of Not Alone will run until summer 2011 and will feature big names in the film industry.
With this scene sets in motion an innovative film Not Alone, a Spanish-American production directed by Alejandro Áboil which tells the secrets of success from the point of view of a boy with big musical ability but little aspirations who, due to coincidences of life, is immersed in an avalanche of fame and work that make him rethink its own identity and values.
The cast of the film will consist of high profile artists such as Roger Berruezo —star of "Gavilanes" and "Águila Roja"— Martina Garcia —who has starred in films such as "Rabia", "La Mosquitera", "No eres tú, soy yo" or "Biutiful" with Javier Bardem—, and other names that will be unravel over the course of the project. The cast will be completed by renowned international artists.The soundtrack of Not Alone is being developed exclusively for the film and has the support of Juanjo Martín (juanjomartin.com), Supermartxé or Beatmaster G among other names in the music industry.
Source: Dreamland Comunicación - http://www.dreamlandcomunicacion.com  

14 dic. 2010


SuperMartXé and multipurpose space FABRIK since its inception are synonymous with entertainment, show, freshness, and now also of the name: Paris Hilton.
SuperMartXé has become in recent years a world leader in the entertainment industry. Nano Barea, owner and founder of Supermartxé maintains friendship with media Paris Hilton what made possible this summer to get to this alliance.
In the first stage of collaboration between both parties in mid-August, was presented the new SUPERMARTXÉ music video starring Paris Hilton and generated over 4,000,000 downloads over the world and great interest from international media.
Next Saturday December 18th arrives to Madrid for the first time in his world tour the coolest and exclusive production SUPERMARTXÉ VIP by PARIS HILTON. More than 20.000 m2 Multipurpose Space FABRIK wear their best clothes and will process a spectacular performance, more than 80 dancers, acrobats, laser shows, confetti, special effects and surprises accompany the celebritie Paris Hilton at more expected magical night of the year in the capital.
The event will take place after 0.30.

8 dic. 2010

Lady Gaga, musical phenomenon and fashionista, in Spain.

 Lady Gaga,  the inpiration for many fashionistas, with super high heels and "Haute Couture looks", she is always in the "eye of the hurricane". She plays only two concerts in Spain. The first one was yesterday in Barcelona and next will be in Madrid on December 12th.
With  "The Monster Ball Tour" the artist hung up, for many months, the sign of "sold out". The Monster fame, includes hits like Just Dance (the successful single that launched the New Yorker), Poker Face and Alexander. 
The show has obtained a lot of good ratings by specialists and press.
Source: Maria Martin Abril and Ronnie Rodriguez - AloaStyle

6 dic. 2010


The Spanish group SUPERMATXÉ has just released its new christmas single and video clip SupermartXé Beautiful Christmas, produced by SupermartXé & Juanjo Martín. This is its special way to congratulate the parties on all his followers in the world who have grown year after year and supported the brand until it is as a pioneer and international reference.
The clip, which can be heard from early December and will be offered to the public in digital format, intended to occupy number one of major broadcasters, as it did with its emblematic song this summer.
 SupermartXé Beautiful Christmas tells the story that involves a very special Christmas. The joy, love, life, dreams, the warmth of friends and strangers... all blended into a magical evening that occurs during New Year's Eve celebration at a location selected and exclusive of the capital. The reflection of the feeling of happiness that, on dates so affectionate, SUPERMARTXÉ want to convey to the world.
According to the owner, and Supermartxe alma mater, Nano Barea, SupermartXé Beautiful Christmas "was born from the desire to congratulate in an innovative way and from the heart this holiday season to all corners of the planet where SUPERMARTXÉ has traveled in recent years and has welcomed us so well".
SUPERMARTXÉ is the promoter of events and entertainment more recognized in the international sector and has become a media reference. The renowned group, offers a unique product and continues this way, with its own revolution.
But December bringd more surprises, as the alliance has arisen between the Spanish development group and socialite Paris Hilton has encouraged the heiress to visit Madrid before the end of the year.
Source: Dreamland Comunicacion - Aloastyle

5 dic. 2010

Pirelli Calendar by Karl Lagerfeld. (Pics and Video Behind the scenes)

Karl Lagerfeld, Master of Fashion and Design, has achieved a new milestone with the  new   Pirelli calendar. With black and white photographies that are inspired in Greek mythology. And, of course, Mythology is the title of the photographic collection.
This edition has  15 female models, 5 male models and the  American actress Julianne Moore.  The female characters include the Italian Elisa Bianca Balti, Freja Beha Erichsen,  Isabeli Fontana, the Polish Magdalena Frackowiak and Anja Rubik, Australian Abbey Lee Kershaw, India Lakshmi Menon, the Americans Heidi Mount and Erin Wasson, Natasha Poly - Russian , Dutch  Lara Stone,  Daria Werbowy, the Austrian  Iris Strubegger, and the Jamaican Jeneil Williams. The 5  men are  Giabiconi Baptiste, Sébastien Jondeau, Americans Brad Kroenig and Garrett Neff, and English Jake Davis.


Jesus Luz is known for his relationship with Madonna.  Thanks to the new edition of free supplement Shangay Style it is posible learn more about the Brazilian model and DJ, who starred in a photo shoot and exclusive interview. For the first time, Jesus Luz sits and talks to a Spanish media, showing that his photogenic is able to conquer anyone, not only the greatest pop diva.
Source Dreamland Comunicación.  AloaStyle

28 nov. 2010


Once again, the designer Rosa Clara, after receiving the TOP GLAMOUR LATINOAMÉRICA award to the best fashion business woman, surprises us with the opening of her new Flagship Store in the 310 of the exclusive Avenida Masaryk in Mexico City.
 Located in one of the most emblematic area of the city, Rosa Clara group, with this opening in the Palacio de Hierro added his fifth point of sale in Mexico City.
An exclusive space of 600 sqm, divided into 3 floors where the highest characters are wedding and party dress collections. A dream boutique where you can explore the universe and philosophy of the firm.
Masaryk 310 is a minimalist space characterized by its cutting edge design and functionality, where stands the legendary black-white combination, a sign of distinction of the firm. Pure lines, sober, modern, elegant ... with eclectic decorative elements, define, once again, the concept of Rosa Clara boutique. Of course, impeccable and surround lighting that allows delight you with each of the designs. Their windows, clean lines convey the savoir faire of the Catalan designer.
The Central American market is opening up a business hub for the unstoppable Rosa Clara group. Its collections have had an excellent reception by the high society of Mexico City and the successful  demand  that perceives the firm is such that its growth in Mexican lands continues.
But the group's business vision makes already planned the next openings. Mexican trampoline gives way to the opening of its new boutique in Dallas next month December, and in 2011, the city of Miami will have its own place from February. After these openings, the next step will be the city of San Francisco, where the signature still last the location search.
The brand Rosa Clara is expanding this way internationally to become a leading brand in bridal fashion. As a result of this projection the same Rosa Clara was awarded for best entrepreneur awards sharing fashion with our own Carolina Herrera. The Mexican businessman Carlos Slim met with her on his last visit to Mexico. But in addition to business contacts, the world of celebrities has also succumbed to the charm of the designs of Rosa Clara. Paris Hilton, Mischa Barton, Selita Ebanks, Paulina Rubio, Judith Mascó or Monica Cruz, among others, are some of the characters who have not hesitated to support the Catalonian brand.
(Source: Dreamland Communication)

The ten most famous women of the world. Internet rankings. November, 2010

Singers are the winners followed by actresses, and "professional  celebrities". However a polemic politician is in the first position.
1. Sarah Palin
Profession: Politician
Hometown: USA
2. Taylor Swift
Profession: professional  celebritie
Hometown: USA
3. Lady GaGa
Profession: Singer
Hometown: USA
4. Rihanna
Profession: Singer
Hometown: Barbados
5. Christina Aguilera
Profession: Singer
Hometown: USA
6. Katy Perry
Profession: Singer
Hometown: USA
7. Britney Spears
Profession: Singer
Hometown: USA
8. Mariah Carey
Profession: Singer
Hometown: USA
9. Shakira
Profession: Singer
Hometown: Colombia.
10. Lindsay Lohan
Profession: Actress
Hometown: USA

19 nov. 2010

Balenciaga, a Spaniard designer in New York and San Francisco. Grand opening... today ¡¡

This November, Queen Sofía Spanish Institute will present BALENCIAGA: Spanish Master, the first exhibition to consider the impact of Spain's culture, history and art on one of its greatest twentieth-century sons, the legendary designer Cristóbal Balenciaga (1895-1972). Hailed as "Fashion's Picasso" by Cecil Beaton, Balenciaga's innovations transformed the way women dressed, from the opening of his Paris fashion house in 1937 until his retirement in 1968. His visionary designs and impeccable standards seduced generations of the best-dressed women in the world.
Following its inauguration by Her Majesty Queen Sofía of Spain, BALENCIAGA: Spanish Master will officially open to the public on November 19, 2010 and remain on view through February 19, 2011.

The exhibition was conceived by Oscar de la Renta, Chairman of the Institute's Board of Directors, who has worked closely with the exhibition team to develop and realize the show. Mr. de la Renta himself began his career in fashion working in Madrid at Eisa, one of the Spanish branches of Balenciaga's fashion empire.
Showcasing more than seventy items of Cristóbal Balenciaga clothing and accessories, BALENCIAGA: Spanish Master is the result of an unprecedented collaboration between the House of Balenciaga in Paris and an American institution. Queen Sofia Spanish Institute is indebted to Balenciaga, which has opened up its Archives and whose immense generosity has enabled a unique loan of historically significant Cristóbal Balenciaga garments to the exhibition, in addition to access to the Archives' related materials and iconography.
Following its premiere at Queen Sofía Spanish Institute, the original exhibition will be expanded for presentation as Balenciaga and Spain at the de Young Museum in San Francisco from March 26 through July 4, 2011.

18 nov. 2010

Google launches Boutiques.com shopping search.

"Brand new" Boutiques.com, a styled search site for fashion, accessories, and eventually other kinds of "trendy goods" that Google sais can't be assessed by the text descriptions and basic product comparisons that fuel its Product Search engine.

13 nov. 2010

Madrid in the hurricane´s eye. Video: "Red Carpet" MTV-EMA-Madrid 2010- With Eva Longoria, Katy Perry, Miley Cirus... Etc, etc.

Hello everybody from Madrid. It was an honor for our city to host this important event,
"it just put us on the map." It was GREAT for us to be able to show all the wonderful things we have.   Just take your time and enjoy the video / s. 

Source: MTV-EMA-Madrid 2010

9 nov. 2010

"Stylists Chiristmas Market". First Call.

Organized by three of the best fashion stylists and show room mgrs. from Madrid.
You may look at, try on and purchase for very attractive prices items (clothing and complementary) designed by Armani, Seven Jeans, Guess... and many more. 
Opening hours:
Thursday 11  Nov. From:  11:00 to 16:00 HRS.
Friday 12  Nov. From  11:00 to 18:00 HRS
Sunday 14 Nov. From 11:00 to 14:00 HRS
Charity:  MODSOL - Moda Solidaria.
Calle Potosí nº, 2, 4ºD - Esc. derecha. 28016 - Madrid, (España / Spain )
Contact and Info: 667096611

6 nov. 2010


The prestigious firm SALERM COSMETICS has successfully presented this week in Madrid "Iridia", a revolutionary coloring by oxidation system without ammonia, or PPD.
With the launch of advertising campaign "Iridia", the firm has received four angels of exception, who look stunning dresses by the collection "AIR Barcelona."
Melanie Olivares, Mar Saura, Maria Castro and Jaqueline de la Vega, are the image of this innovative product that will change the world of coloring. Four angels tempted by an attractive devil, model Pedro Cerón.
The actress and model have been delighted with the campaign and declared: "It was a pleasure to work together. The result is superb”... An amusing advertising campaign that soon we can enjoy...


Shangay Express celebrates its 17th anniversary with an extensive exclusive interview featuring Marta Sanchez, who is also celebrating, as it celebrates its 25-year career. It is the sixth time that Marta Sanchez appears on the cover of Shangay, and this time, coinciding with the release of her album De par en par, she shows herself more daring than ever. A really unknown Marta, who surprises with a very aggressive look that traces her history and her relationship with Shangay in an extensive interview.