CK the fantastic New York brand has launched its official Tumblr blog.
What can we expect from the CK Tumblr? Well, those sexi campaigns starring Lara Stone will be on display, as well as well known old ads.
As if that wasn't incentive enough to wile away the working day, Hanneli Mustaparta has been lined up as the lady behind CK's visual treats. She will serve as contributor at calvinklein.tumblr.com and considering she did an excellent job at manning their social media over fashion week last February, we're in for a right treat. Oh, and let's not forget Ms. Mustaparta is somewhat of a pro at such things. Back in 2009 in her home country of Norway, she began her street style blog, hanneli.com, which quickily developed an international following.
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