16 ene. 2013

Burberry showed its Burberry Prorsum Autumn/Winter 2013 menswear collection in Milan. Video and Buy It Now Option.

bURB pROR oI-2013

RUNWAY TO REALITY

Consumers globally now have opportunity to order the men’s Autumn/Winter 2013 collection exclusively on www.Burberry.com through the brand’s Runway to Reality initiative.

Coats and accessories from the runway are available to purchase for 1 week until Sunday 20 January.

Each made to order piece is delivered in just 8 weeks.


Collection notes:
VIDEO:    
LIVE CROSS PLATFORM SHOW EXPERIENCE

Viewers around the world were able to experience the show instantly through video, imagery and music across multiple Burberry platforms including Burberry.com, Facebook, Twitter and Instagram.
The show experience on Burberry.com was fully optimised for mobile, allowing users to follow the Burberry social stream, explore runway looks in detail and order the collection immediately after the show.

The show was streamed live to the brand’s Regent Street Flagship Store at 121 Regent Street in London.

Full show can now be watched on demand at Burberry.com and Facebook across multiple devices.

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